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Rsearch Report 18

SOCIAL MEDIA D A T A MINING

To help assist in the understanding of
industry and consumer knowledge on
the impacts of SBS. Data mining through
social media was able to provide an in-
sight into the slowness of change from a
code perspective, as well as a reluctance
to be versatile in straying from ‘tradition-
al’ building practice.

At a consumer level, data mining was
predominantly focussed through Face-
book and Intagram, providing a diverse
pool of people who have been effected by
the impact of SBS.

As the push for implementing higher
standards would effect both of the pools,
the data mining allowed the research to
be able to gain valuable insight into the
thoughts and feelings of industry and
consumer.
A post from LinkedIn with 14 reactions
and 13 comments on the demolition of
an award-winning house after developing
mould and leaks. The author of the post
was asked to provide consultation on the
project from an engineering perspective.

A post from Facebook with 26 likes and 16
comments on still being sick from expo-
sure to mould, even if it has been years

A post from Instagram with undefined
Brendan Wilson likes and 21 comments on the exposure
to mould within the home.