Page 3 - McD_Buton Furniture

1. - Objective:

If there is one clear lesson we can learn from the experience we have
gained through the remodelling of our restaurant interior decors, it is that
our customers ‘Love It’ when we surprise them.
When we give them something sensational, which is designed to suit their
needs, but exceeds their expectations, their response is:

“ “i i’ ’m m l lo ov vi in n’ ’

The objective of Mc Donald's outdoor furniture is to provide our customers with a
pleasant, comfortable, and attractive alternative to indoor dining, where they can
take in the fresh air as they enjoy their experience at Mc Donald's in a whole new
way. With the new products we have a sensational perception.

This report updates previous outdoor dining concepts and seeks to achieve the
following:

• Invigorate the outdoor dining area
• Provide a greater variety, originality, and attraction to our restaurants
• Modernise our restaurants, offering something different and refreshing
to the customer

The complementary features included in the current line of furniture allow us to use
outdoor areas in a less stereotyped atmosphere, different from your everyday
cafeteria: a new concept in outdoor dining, a new way to welcome our customers
and, in short, a new experience at Mc Donald’s.
Also, some patio arrangements will allow us to maximise space and available seats.

ERDDS- McDonald’s TERRACE.
José Manuel Rubio Rios. Telf.: 0034686413304
josemanuel.rubio@es.mcd.com

09/02/2005 3