Page 119 - Lansdowne Yearbook 2020-21 Master Digital Edition
P. 119

engagement.  The  cameras  output  HD  quality   website. This gives the viewers a known location
        images and are supported with control software   to find the Stream where analytics reveal viewer
        used  to  set  all  parameters  and  balance  the   figures and other metrics.
        cameras  so  that  there  is  a  matched  output
        across  all  units.  The  permanent  infrastructure   The question of Paywall is an ongoing debate and
        makes  matchday  setup  an  easy  task.  Game   the system developed at Lansdowne allows for the
        coders, camera operators (there are two joystick   best of both worlds. The production capabilities
        controllers) and streaming operators sit alongside   can easily add messages / advertisements from
        the commentary team to produce an impressive   advertisers  and  additionality  add  a  Paywall
        output, suitably branded LFCTV.       through the Web developers, charging on a game
                                              by game basis or an annual subscription.
        LFCTV  are  lucky  to  have  club  stalwart  Mick
        Quinn,  ex  Irish  international  flyhalf,  to  lead  the   Initial viewing figures for LFC TV were into three
        commentary with the facility available for guest   figures. Viewers took to the quality of the pictures
        co-commentators to assist. It can be quite a tiring   and the informative and entertaining commentary.
        experience to maintain chat for the length of the   The  ease  of  use  of vMix  allowed  a  standard  of
        stream so Landsdowne cleverly added an outside   output  not  seen  elsewhere  on  similar  streams.
        microphone to bring in pitch atmosphere that fills   Ongoing  development  will  see  an  increase  in
        the gaps.                             video inserts, advertising, and information output
                                              as well as Video Replay. LFCTV was welcomed by
        On top of this the simple microphone addition,   officials and fans both home and abroad. A true
        a basic webcam was introduced as an additional   success.
        on-air  source  showing  the  viewers  Mick  Quinn
        and his co-commentators in action. The multiple   Summary
        cameras are brought to air through vMix software
        that  offers  full  production  capabilities  at  a  low   The  system  is  a  great  example  of  what  can  be
        cost.  In  addition  to  switching  or  mixing  the   achieved. It facilitates the club in video analysis
        cameras vMix has an inbuilt audio mixer that can   and in engaging the fans and membership through
        handle  the  balancing  of  the  microphones  and   its Live Streams. Any club looking at developing
        other sound sources.                  a  long-term  streaming  strategy  can  look  at  the
                                              Lansdowne development. Beyond this, a Branch
        The  final  production  touch  offered  by  vMix  is   initiative could offer a collaborative solution to
        graphics,  where  professional  visuals  are  easily   the streaming process. If clubs were to approach
        created (or alternatively imported in Lansdowne   their system design with a commonality in mind,
        style  produced  by  Cathal  Boyle  at  Stacks   then  central  resources  could  be  created,  where
        Creative) and items like on-air logo and dynamic   clubs could send out their individual streams to a
        scoreboard  are  easily  added.  The  complete   HQ where graphics, commentary could be added
        package at Landsdowne allows the club to bring   and video analysis resources shared.
        the live match to air supported by graphics, video
        inserts  such  as  last  week’s  match  highlights   Whatever the path, decisions are required. Do not
        or  advertising  from  sponsors  and  engage  the   be put off, there is plenty of expertise available
        audience with studio like presentation from local   either within your club or professionally outside.
        presenters.                           Look  at  your  physical  space,  best  locations
        The production in vMix is encoded and delivered
        to  Landsdowne’s  content  delivery  network,
        dStream  (www.dstream.ie).  Landsdowne  chose
        this route to allow for the possibility, if desired,
        of  both  privatising  the  stream  and  introducing
        the possibility of a Paywall through their website
        supported  by  Guy  Fagan.  The  live  stream  from
        dStream  is  embedded  on  the  Landsdowne  FC.
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        YEARBOOK 2020-2021
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