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What recent propositions have
been introduced at PSUK, and
how have they been received by
our customers?
The most recent proposition we’ve launched is the
PSUK Chat function and Help Centre, available
on our website. The Help Centre allows members
to find articles on a range of topics, including how
to set up new users on the website, how to book
one of our study days, and where to find various
reports and remittances that we produce. The Chat
function provides another way for our members
to reach out to us for help or support. Judging by
the number of messages and article views we’ve
already seen, the Help Centre and Chat function What challenges do you
are valuable additions to the PSUK proposition, face when launching new
and I’m looking forward to further developing propositions, and how do you
them. Beyond new propositions, we’ve also overcome them to ensure
introduced some recent developments to the PSUK
Portal, all based on customer feedback. These successful implementation?
enhancements, tested by a group of members Launching new propositions can be
before being rolled out to everyone, include the challenging because we know that everyone
ability to deactivate any brand or generic switch may have slightly different needs. We
deals a practice may have in place, the ability to strive to ensure that any new propositions
view historic over drug tariff information, and a new meet as many members’ requirements as
sorting function for recent orders based on any of possible. For developments on our website
the available headings. Since these development and portal, we conduct thorough testing
requests came directly from members, we with members to ensure everything works
encourage anyone with further suggestions for correctly. Once we’re satisfied, we add a
improvements to the PSUK Portal to let their few more members to the test site to make
Account Manager know. sure there are no issues when rolling out
changes to all members. However, sometimes
unforeseen problems arise, and we need to
Looking ahead, are there any adjust ensure everything functions smoothly.
upcoming propositions or When launching new propositions, we work
trends that you’re particularly closely with marketing to develop a robust
excited about? How do you see launch plan, which includes clear and concise
PSUK evolving to meet future communication of the proposition’s details.
We also leverage various marketing tools to
customer needs? reach as many people as possible—because
launching something effectively requires
At PSUK, dispensing doctors are our primary focus, ensuring that everyone knows about it.
so all our proposition developments are tailored Additionally, the more people who utilize
to their needs. One proposition I’m currently the proposition, the more feedback we can
working on involves the third-party suppliers gather, which helps us refine and improve
that our members may use, whether for medical future developments.
equipment, uniforms, insurance, confidential
waste management, or dispensary refits. We aim
to enhance our offering in a way that benefits
our members. We’re hoping to launch this new
proposition in the coming year, and I’m excited
about its potential to add real value for our
members.
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