Page 25 - P4403.59-V50_Numark Magazine April 24

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Health promotion zone
Health promotions play a crucial role in raising awareness and providing support to
patients concerning various health concerns throughout the year. Aligned with health
awareness dates, these events offer pharmacies an additional channel to assist patients in
managing their everyday health and well-being.
The objective of a health promotion is to instil the idea of making choices for improved
health and well-being in people's minds. This approach allows pharmacies to engage in
short conversations with patients regarding the campaign and presents an opportunity
to guide patients toward services and products offered by the pharmacy that align with
the ongoing campaigns. The campaigns in which you participate might be integral to the
pharmacy contract, contingent on your location within the country.
Allergy Awareness Week is from 22nd – 28th April and this presents the perfect
opportunity for you to set up and run a health promotion zone to raise awareness of allergy
season.
The health promotion zone isn't just about spreading awareness; it's also an excellent
opportunity for your pharmacy to drive customer engagement and boost your business.
When patients visit your pharmacy, having a health promotion zone focussing on a
particular condition or awareness campaign, can give you the opportunity to link sell
products and services that support their overall health and wellbeing goals.

Find out more about setting up a health promotion zone at
numarknet.com/healthpromotion

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