Page 12 - P4403.14_V86_YOUROTC_Book NOVEMBER_2023_PRINT

12 HEALTHCAREW: COUGH, COLD AND FLU
12 IN T HE K NO
In The Know:

Cough, Cold and Flu

Cold and flu season has always been a significant period for pharmacy. We’re in anticipation of a strong
cold and flu season this year so we’ve pulled together some category information to give you a hand in
getting your winter offerings set up. We can also help you to protect your patients this flu season. Visit out
Vaccination Hub on NumarkNet via www.numarknet.com/pharmacy-services/flu-vaccination-services.
It’s important to have a comprehensive cold and flu category to support patients with and cold symptoms
they might have to help them through the season. Having the right product range in place and appropriately
signpost to the category to help customers pick out their choice of remedies is important as customers
can quickly become frustrated when they’re poorly and searching for the right medicine so getting your
merchandising right with this category is critical.

Category performance Winter Health

Cold and flu holds approximately 12% of the total Space Share
medicines category . It has a strong presence in
both GSL and P medicines. The total category is
broken down into smaller subcategories to help
customers understand the product range available,
choose the best product for their symptoms and
simplify their shopping experience. 24% 23%

Cold & Flu

Cough

Decongestion
Medicated Confectionery / Throat

27%
26%
As you can see, there aren’t any ‘small’
categorys within the winter health range,
all sub-categorys hold a large share and it’s
important to include each sub category within
your winter range offering.

Big name brands Fight your winter symptoms
Leading brands are not only high sellers, but We’ve picked out some key products that we
also help your customers to locate and navigate believe should be included in your
the category. Customers will use visual cues of Winter Medicine ranges.
these instantly recognisable brands to help them
distinguish between categories and locate the
product they require.
There will be various brand leaders depending on
subcategory and whether out on the shop floor or
behind the counter.
Lemsip takes up around 7% of the share whereas
Strepsils take up 6%.