Page 13 - P4403.14_V86_YOUROTC_Book NOVEMBER_2023_PRINT

IN THE KNOW: COUGH, COLD AND FLU 13
HEALTHCARE 13

GSL Planogram

Location, Location,
Location
• Signposting is crucial, your customers
may be feeling unwell and won't want
to spend time searching for products
they require.
• In the plangram examples, you can
see we are leading in with big name
brands, such as Lemsip and Strepsils,
these will be the brands that catch
customers attention.
• Ensure to have a good offering of
each subcategory to help with your
customers specific need, this might
also encourage link sales.
• Be sure to include some Numark
Own Brand cold and flu medicines to
offer customers a lower price item in
comparison to branded items, without
sacrificing on quality.

Pmeds Planogram

Pmeds Planogram

• Display Cough, Cold and Flu
along side pain relief.
• Winter Medicines go hand in
hand with pain purchases,
customers may have fevers
and aches
• This can also encourage link
purchases across categories.

Display cough, cold and flu alongside pain relief. These categories often go hand in hand as
customers may suffer from fevers and pain related to their flu symptoms, leading to cross purchases.