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Key conversations  Questions to Ask







 User Experience  01                          02                                03


            Business and overall digital      Employee Productivity:            Resourcing:
 •  With Citrix Cloud and the workspace services we can have   transformation strategy:
 access to all the applications, desktops and data they need
 to be productive.  •  What does your modern   •  How do you manage your        •  Are you struggling to
               workspace look like?              mobile devices?                   stay abreast of current
 •  Users have total choice of the device they want to use,   (SaaS Apps?)  •  Do you need to provide   technology, updates and
                                                                                   releases with IT staff in
 managed or unmanaged without compromising security.  •  What is the importance of   access to corporate apps   more reactive rather than
               Windows applications now          and data on unmanaged             strategic activities?
               and in future?                    devices?
            •  Are you already using          •  Need SSO for SaaS &
 Security      SaaS Apps (e.g. Workday,          Web?
               Salesforce, etc.)
                                              •  How do you sync and
            •  Are you utilizing Public          share data across devices,
 •  Data can be kept safe and secure regardless of the type   Clouds like Azure or AWS?  internal and with external
                                                 partners?
 of applications is being access, client based or SaaS/Web   •  Do you have a need
 based.        to make applications           •  Mix of legacy Apps (Win,
                                                 Linux) and SaaS Apps?
               available to users that
               are located in different
 •  The artificial intelligence and machine learning built into   locations or clouds?
 Citrix Analytics provides the insights that administrators   •  Do you have a requirement
 need and allows for automated closed loop actions to be   to instantly standup
               resources in new locations
 taken before a breach occurs.  or cloud?


          Listen
 Agility & Supportability




 •  Citrix Cloud provides the flexibility to deploy resources   Notes  •  Enterprise’s plan for going to    •  PC replacement
 in any cloud which enables IT to be more agile in the way   the cloud        •  Remote access is needed for
 they support the organisation.             •  Business integration and         business systems
                                              centralization
 •  Citrix Cloud adopts a BYO strategy so that customer can   •  Windows Virtual Desktop  •  Inefficient IT operation and
                                                                                maintenance and the processes
 integrate their current investments into Citrix Cloud, like                    need to be standardized

 OKTA or Azure AD                           •  Office security issues         •  There are compliance
                                            •  Complex applications,            requirements for office security
                                              application silos
                                                                              •  Agile office, mobile device
                                            •  Implementation of new business   access
                                              systems, upgrading of old
                                              business systems                •  Access to domestic business
                                                                                systems by overseas personnel
                                            •  The old application system is not
                                              compatible with Win10









 CITRIX SCENARIOS SELLING KIT  13
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