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Key conversations                                                                                                      Questions to Ask







            User Experience                                                                                                        01                                02                                03


                                                                                                                                   Business and overall digital      Employee Productivity:            Resourcing:
                                •  With Citrix Cloud and the workspace services we can have                                        transformation strategy:
                                   access to all the applications, desktops and data they need
                                   to be productive.                                                                               •  What does your modern          •  How do you manage your         •  Are you struggling to
                                                                                                                                      workspace look like?              mobile devices?                   stay abreast of current
                                •  Users have total choice of the device they want to use,                                            (SaaS Apps?)                   •  Do you need to provide            technology, updates and
                                                                                                                                                                                                          releases with IT staff in
                                   managed or unmanaged without compromising security.                                             •  What is the importance of         access to corporate apps          more reactive rather than
                                                                                                                                      Windows applications now          and data on unmanaged             strategic activities?
                                                                                                                                      and in future?                    devices?
                                                                                                                                   •  Are you already using          •  Need SSO for SaaS &
            Security                                                                                                                  SaaS Apps (e.g. Workday,          Web?
                                                                                                                                      Salesforce, etc.)
                                                                                                                                                                     •  How do you sync and
                                                                                                                                   •  Are you utilizing Public          share data across devices,
                                •  Data can be kept safe and secure regardless of the type                                            Clouds like Azure or AWS?         internal and with external
                                                                                                                                                                        partners?
                                   of applications is being access, client based or SaaS/Web                                       •  Do you have a need
                                   based.                                                                                             to make applications           •  Mix of legacy Apps (Win,
                                                                                                                                                                        Linux) and SaaS Apps?
                                                                                                                                      available to users that
                                                                                                                                      are located in different
                                •  The artificial intelligence and machine learning built into                                        locations or clouds?
                                   Citrix Analytics provides the insights that administrators                                      •  Do you have a requirement
                                   need and allows for automated closed loop actions to be                                            to instantly standup
                                                                                                                                      resources in new locations
                                   taken before a breach occurs.                                                                      or cloud?


                                                                                                                                 Listen
            Agility & Supportability




                                •  Citrix Cloud provides the flexibility to deploy resources                                     Notes                             •  Enterprise’s plan for going to    •  PC replacement
                                   in any cloud which enables IT to be more agile in the way                                                                         the cloud                       •  Remote access is needed for
                                   they support the organisation.                                                                                                  •  Business integration and         business systems
                                                                                                                                                                     centralization
                                •  Citrix Cloud adopts a BYO strategy so that customer can                                                                         •  Windows Virtual Desktop        •  Inefficient IT operation and
                                                                                                                                                                                                       maintenance and the processes
                                   integrate their current investments into Citrix Cloud, like                                                                                                         need to be standardized

                                   OKTA or Azure AD                                                                                                                •  Office security issues         •  There are compliance
                                                                                                                                                                   •  Complex applications,            requirements for office security
                                                                                                                                                                     application silos
                                                                                                                                                                                                     •  Agile office, mobile device
                                                                                                                                                                   •  Implementation of new business   access
                                                                                                                                                                     systems, upgrading of old
                                                                                                                                                                     business systems                •  Access to domestic business
                                                                                                                                                                                                       systems by overseas personnel
                                                                                                                                                                   •  The old application system is not
                                                                                                                                                                     compatible with Win10









                                                                                     CITRIX SCENARIOS SELLING KIT                13
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