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Sales Play SIA Licensing

Selling Citrix Secure Internet Access STANDARD

What is this sales play about? • Inspection and filtering for all traffic, including SSL

SIA is a cloud delivered security solution that includes firewall, Cloud Access Security • Cloud app and social media controls
Broker (CASB), Secure Web Gateway (SWG), Malware Protection, Data Loss Prevention
(DLP) and Sandboxing. This play is designed to enhance Workspace and SD-WAN • Citrix Cloud for management and reporting
conversations focused on improving cloud application performance, consolidating security
and network infrastructure and simplifying management.

Why is this important to your customers’ business?
ADVANCED
• Traditional hub and spoke architectures rely on backhauling traffic destined to the
cloud through the data center for security which adds latency and inefficiencies,
impacting employee experience. • Malware Protection, Intrusion Protection and Sandboxing

• VPNs lack granular security and do not scale to support the remote workforce.
• Enterprises lack security policy enforcement and consistency across a distributed • Updates from 10+ threat intelligence engines
workforce to maintain compliance.

What is the business value to customers?

With Citrix Secure Internet Access, customers can consolidate security and WAN ACCESS
solutions and deliver a single vendor solution as a cloud service with unified SECURE INTERNET
management, forensic incident reporting, and low latency end user experience with PREMIUM
high availability.

• Content Analysis and Data Loss Prevention
What is the impact of customers doing nothing?

• Increasing operational costs from managing complex infrastructure and
reduced productivity due to poor application performance issues .
• Additional exposure to zero-day security threats due to unsanctioned SaaS and
web access.

What type of customers are most likely to care about this?

Any vertical especially ones with remote and a widely distributed workforce:
Discuss the security use cases from this Sales Play around remote workers,
application performance, and branch locations. Customers may or may not have
Citrix solutions.

CITRIX SCENARIOS SELLING KIT 11