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Why Citrix?                       •  Citrix is the world’s number one brand for virtual apps and

                                              desktops.

                                            •  Only Citrix provides a complete virtual app and desktop solution
                                              to meet all your business needs
                                            •  Only Citrix Workspace provides an integrated hardened browser,
                                              that can be controlled by means of fine-grained policy controls
                                              for Data Loss Prevention.
 04                                         •  Only Citrix provides a unified management experience for on-
                                              premises, cloud and hybrid virtual app and desktop environments.

                                            •  Citrix Workspace reduces complexity and improve efficiency for
                                              users and administrators.
 Flexible                                   •  Only Citrix Workspace transforms the employee experience with

                                              a unified platform that increases engagement to help people
                                              work better.

 Workspace                                  •  Optimal user experience with network bandwidth consumption
                                              kept at the minimum.

                                            •  Most powerful product features with different delivery methods
                                              that are suitable for the overall scenario.

                                            •  Open platform: Supports various public and private clouds.
 A better way to meet the needs of the modern workforce







          Compelling Event




          Recent disasters have forced      •  Work from Home
          organizations to changed the
          way they enable their employees   •  Zero Trust
          to be productive as we’ve learnt
          now that severe changes or        •  Public Cloud
          restrictions to our day-to-day    •  Everything-a-a-Service
          lives can be enforced overnight.
          This resulted in IT teams having
          to re-prioritize and accelerate key
          initiatives like:
          The result now is that IT teams   •  Hybrid Cloud Flexibility for Business Agility
          are looking for smarter and more
          efficient ways to:                •  VPN-less access to applications

                                            •  Secure SaaS/Web apps from any device

                                            •  Simplified Business Continuity & Disaster Recovery
                                            •  Hybrid Cloud Flexibility for Business Agility

                                            •  Efficiently Manage Cloud IaaS Costs & Consumption









 CITRIX SCENARIOS SELLING KIT  12
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