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Introduction
The IT landscape continues to change 01 Call Center p 03
at a rapid pace.
Last year, we saw unprecedented requirements 02 Application as p 06
for Citrix Remote Work solutions as companies a Service
moved towards their BCP (Business Continuity Solution Guide
Plan) strategies. In 2021, our customers’ needs
remain the same, but the selling motions are very p 09
different. The focus has shifted towards longterm 03 Secure Internet
hybrid work model with security as the top-of- Access
mind concern.
With this Scenario Selling Kit, we want to 04 Flexible Workspace p 12
enable partners keep up to speed in selling
towards the most current trends in the industry.
This Kit contains the best practices of our own
Citrix Sales Strategy so that you, our partners,
C i tr i x S a l e s S tr a t e g y 05 Collaboration and p 15
can enjoy success together with us. Work Management
06 Hybrid Work Package p 18
CITRIX SCENARIOS SELLING KIT 2 2
