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Why Citrix?                       •  Business system releases


                                              Citrix virtualization applications can provide great
                                              assistance in the release of business system CRM,
                                              knowledge base, collection systems, recording
                                              systems, without compromising on the security of
                                              confidential data.

                                            •  Simplified operation and maintenance
                                              Call centers face the challenges of having many
                                              business systems and scattered user locations.
                                              Citrix can help users update their business systems
                                              faster and ensure simplified operation and
                                              maintenance management.
 01                                         •  External (partner) organization access

                                              Citrix helps enterprises create a secure virtual
                                              workspace for partner companies (contractors) to
 Call Center                                  access with clear access rights settings to prevent

                                              any data leak.

                                            •  Branch offices and at-home customer service
                                              Citrix reduces the cost of dedicated bandwidth
 Creating New Generation Cloud Call Centers   for branch offices and provides an unparalleled
                                              user experience.






          Compelling Event






          The Call Center is an             As COVID-19 set in and the        According to a study by
                                            opportunity to engage customers
                                                                              Nemertes Research, 59% of
          important part of the             in person went away almost        contact centers around the world
          customer experience               overnight, contact centers        let at least some of their staff
          (CX) and an opportunity           became even more vital. In        work from a home office pre-
          to stand out from the             retail, contact center downtime   COVID-19. That figure now rose to
          competition.                      related to outages leads directly   74.1% as coronavirus lockdowns
                                                                              forced companies to close
                                            to lost sales, but every industry
                                            ultimately faces a similar risk, of   offices and transition into virtual
                                            negative impact on a business’s   contact centers. Once authorities
                                            brand, reputation, profitability,   lift these restrictions, 70.7% of
                                            revenue, or future opportunities  businesses are likely to continue
                                                                              allowing agents to work from
                                                                              home (WFH) in some capacity.
















 CITRIX SCENARIOS SELLING KIT  3
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