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Why Citrix?                       •  Business system releases


                                                                                                                                                                     Citrix virtualization applications can provide great
                                                                                                                                                                     assistance in the release of business system CRM,
                                                                                                                                                                     knowledge base, collection systems, recording
                                                                                                                                                                     systems, without compromising on the security of
                                                                                                                                                                     confidential data.

                                                                                                                                                                   •  Simplified operation and maintenance
                                                                                                                                                                     Call centers face the challenges of having many
                                                                                                                                                                     business systems and scattered user locations.
                                                                                                                                                                     Citrix can help users update their business systems
                                                                                                                                                                     faster and ensure simplified operation and
                                                                                                                                                                     maintenance management.
          01                                                                                                                                                       •  External (partner) organization access

                                                                                                                                                                     Citrix helps enterprises create a secure virtual
                                                                                                                                                                     workspace for partner companies (contractors) to
          Call Center                                                                                                                                                access with clear access rights settings to prevent

                                                                                                                                                                     any data leak.

                                                                                                                                                                   •  Branch offices and at-home customer service
                                                                                                                                                                     Citrix reduces the cost of dedicated bandwidth
          Creating New Generation Cloud Call Centers                                                                                                                 for branch offices and provides an unparalleled
                                                                                                                                                                     user experience.






                                                                                                                                 Compelling Event






                                                                                                                                 The Call Center is an             As COVID-19 set in and the        According to a study by
                                                                                                                                                                   opportunity to engage customers
                                                                                                                                                                                                     Nemertes Research, 59% of
                                                                                                                                 important part of the             in person went away almost        contact centers around the world
                                                                                                                                 customer experience               overnight, contact centers        let at least some of their staff
                                                                                                                                 (CX) and an opportunity           became even more vital. In        work from a home office pre-
                                                                                                                                 to stand out from the             retail, contact center downtime   COVID-19. That figure now rose to
                                                                                                                                 competition.                      related to outages leads directly   74.1% as coronavirus lockdowns
                                                                                                                                                                                                     forced companies to close
                                                                                                                                                                   to lost sales, but every industry
                                                                                                                                                                   ultimately faces a similar risk, of   offices and transition into virtual
                                                                                                                                                                   negative impact on a business’s   contact centers. Once authorities
                                                                                                                                                                   brand, reputation, profitability,   lift these restrictions, 70.7% of
                                                                                                                                                                   revenue, or future opportunities  businesses are likely to continue
                                                                                                                                                                                                     allowing agents to work from
                                                                                                                                                                                                     home (WFH) in some capacity.
















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