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Upgrades, renewals, subscriptions -


       Entering the SaaS-World









               UPGRADES                                      MIGRATIONS                                        RENEWALS                                   SUBSCRIPTIONS

                (in-place)




                                                       Migrating moves data from an
                                                          earlier deployment to the                          Renewals of services                        All Citrix Cloud Services are
             Upgrading changes
                                                                                                                                                          subscriptions on a yearly
         deployment to the newest                      newest version incl. installing                   (subscriptions) and licenses                    basis per End User to allow
                                                        components, creating a new
                                                                                                         to continue using features
       versions without having to set                  Site, exporting data from the                      and functions of a specific                  usage of features of a specific
          up new machines or sites
                                                       older farm, and importing the                       product and/or solution                         product and/or solution
                                                               UPGRADES
               UPGRADES                                      data to the new Site                              UPGRADES                                        UPGRADES
                                                                                                                          Little Customer Loyalty
                          High Customer Loyalty
                      High Customer Interaction                                                                  No or Low Customer Interaction
                                                                  Customers
                  Customers                                 Ambiguity & planning
                                                                                                                   Middle to Large Grossmargins
                    Low to middle gross margins
           Ambiguity & scheduling                           Compliance fulfilment                                 Customers                                       Customers
                                                                                                               Planned renewals
                                                                                                                                                            Planned subscriptions
                                                                                                             Automated renewalsstomers Satisfaction Rate
          Time, effort & resources                        Time, effort & resources                       Maintained Cu                                    Automated subscriptions
           Managed Customers Satisfaction Rate
                  Investment                                 New way of working                               Managed renewals                              Managed subscriptions
                                                                  Investment
                   Partners
            Project-based income                                   Partners                                        Partners                                         Partners
                                                                                                                                                         Strategic account planning
          Time, effort & resources                          Project-based income                         Strategic account planning                     Possible customer interaction
                                                                                                             Customer interaction
                  Travel costs                            Time, effort & resources
                                                                  Travel costs



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