Page 44 - CCAP-PS-6 - Positioning Citrix Cloud Services inside and outside IT
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What happens to our customer’s


       perception when we sell a product?
























                                                           •     Knows issue and

                                                                 likely fix                                                                                Price


                          PRODUCT                          •     Price  Features &                                                                        Risk
                                                                 Functions

                                                           •     Expects to make                                                                          Need
                                                                 product comparisons

















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