Page 48 - CCAP-PS-6 - Positioning Citrix Cloud Services inside and outside IT
P. 48

Changing our viewing point














            Product and solution                                                                  IT & Business Outcomes


            approach                                                                              approach







            •      What product is needed?                                                        •       What are the business objectives and

            •      What service/-s does the customer                                                      desired outcomes of the customer?

                   need with what product/solution?                                               •       What capabilities are needed to deliver

            •      Why should the customer buy the                                                        the outcomes?

                   solution from Vodafone?                                                        •       How is progress against those

            •      What are his pains & gains?                                                            outcomes measured?

















       © 2016 Engage ESM All Rights Reserved                                                                                                                                            49
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