Page 46 - CCAP-PS-6 - Positioning Citrix Cloud Services inside and outside IT
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What happens to a customer’s


       perception when position outcomes?






















                                                          •     Knows business goals
                                                                and how to measure                                                                        Need

                                                                them                                                                                     Out-
                         BUSINESS                         •     Can’t estimate value &                                                                   comes


                       OUTCOMES                                 benefit of a change                                                                       Risk

                                                          •     Decides upon                                                                              Price
                                                                comparing current and

                                                                future state














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