Page 45 - CCAP-PS-6 - Positioning Citrix Cloud Services inside and outside IT
P. 45

What happens to a customer’s


       perception when we sell a solution?
























                                                         •     Knows issue and

                                                               desired outcome                                                                            Risk


                        SOLUTION                         •     Wants to hear about                                                                        Price
                                                               multiple alternatives

                                                         •     Is prepared for a                                                                      Solution
                                                               complex decision                                                                           Need

















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