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Cisco Internal & Cloud Security                                                                                         Back to


       Sales for AM’s                                                                                                         Roadmap






         Overview:
         Exploring related business outcomes, to help to clearly articulate the key value propositions of Cisco Internal/Cloud security solutions.


         Target Audience:                                                                          Duration and Delivery Format:
         • Account Managers (AM’s)                                                                 • Instructor-Led 1-day course (ILT or Virtual – Webex or TP)


         Objectives:
         • Confidently articulate the key value propositions, features & functionality of Cisco Internal/Cloud security solutions;
         • Be able to articulate key sales messages and competitive plays;
         • Clearly articulate the business benefits of integration.

         Agenda:


         Module 1: Internal/Cloud Security and Business Outcomes:                                  Module 2: Detailed examination of Partner/Cisco
         • Internal/Cloud Security related business outcomes                                       Internal/Cloud security solutions:
         • How best to position Cloud/Internal Security: Compliance, Risk                          • Detailing key areas of value & capability including features,
            Mitigation & Dynamic Threat Landscape                                                    functionality and integration options: -
                                                                                                          •   CloudLock;
         Module 3: Establish & articulate the business case for                                           •   Advanced Malware Protection (AMP) for Endpoint; including
         Internal/Cloud Security                                                                              AMP retrospection;
         • Opening up a business led Internal/Cloud security sales                                        •   Identity Services Engine (ISE);
            conversation: - Understanding the stakeholder audiences                                       •   StealthWatch;
                • IT, LoB & CxO                                                                           • OpenDNS Umbrella & Cloud Web Security (CWS)/Web Security
         • Triggering the sales conversation.                                                                Appliance (WSA) - focusing on filtering and content control.
         • Selling the value of Internal/Cloud Security:                                           • Explore the value of integration.
                • Help set the customer agenda;
                • Articulating the Business Case




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