Page 125 - UCSSW - UCS Sales Workshop
P. 125

Identifying Prospects                      PAIN POINTS

Business Drivers and Pain Points   • Slow to react to changing market
                                   • Global competition
            INITIATIVES            • Slow expansion
                                   • High IT TCO or OpEx
   • Cost Reduction                • New regulations
   • New service/product launches
   • Growth/Expansion
   • Mergers & Acquisitions
   • Seeking competitive

      differentiation
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