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Selling Against Dell

   • Cost focussed competitor                                         • Limited processor support
                                                                      • FlexMem Extended Memory is slower in
                    S                                       Internal
                                                                      W4 socket mode
                   Strengths
                                                                      • NPAR NIC from Broadcom can only be
                   Helpful                                              split into 4 logical NICs

• Focus on SMB and Unix migration                                     • No unified fabric & no unified

• Confusion about management & focus on                               •WSmcearniapatgkeednmpeernsotvsiesiosning tools increase
OOpenStack                                                              management burden and risk
                                                            External           Harmful
   Enstratius (6/5/13) vs Gale Technologies
      (ASM) (16/11/12) displacing AIM (Scalent) &                      • Moving into services segment through
      VIS                                                                 acquisition of:

• LAN/SAN management software and                                     T• Boomi – SaaS
   CNAs are OEM    FboyrBcOero1cp0apddieosprltaucinnigties
•  Acquisition of                                                         • Equalogic – iSCSI
                                                                          • MessageOne – email compliance
                                                                          • Perot Systems – IT services

                                                                          Threats

   Brocade switches from portfolio

• Per-Chassis management licensing
  escalates scaling costs
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