Page 9 - DCH Charitable Foundation Brochure FINAL

OUR

PROGRAMS AND

CAMPAIGNS

Contests, courses, scholarships...the DCH Auto Group Charitable Foundation has launched
innovative programs to engage teens and their parents about safe driving.

POSTER CONTESTS

In 2010, we launched our first teen safe
driving public service advertising cam-
paign, “InTEXTicated,” that spotlighted the
dangers of texting and driving. Students
from DCH-sponsored SADD chapters
voted on the design for the campaign – all
submitted by students from DCH-spon-
sored SADD Chapters. The winning entry,
by Samantha Carey of Old Bridge High
School in N.J., was selected as the best
design. DCH also held a holiday-themed
contest later that year. Both poster designs
were featured on Reuters’ Jumbotrons in
Times Square, NY, and Las Vegas, NV.

D3 CONTESTS

D3 (Don’t Drive Distracted) Contests are
teen safe driving awareness campaigns
and competitions for high school students
that reward innovative safe driving ideas
with either a new car or college scholar-
ship. The first D3 contest, D3NJ, the first of
its kind by an auto retailer in New Jersey,
saw over 250 teens register to compete in
the competition to bring awareness to the
dangers of distracted driving.

Since 2012, contests with students par-
ticipating from California, New York, and
New Jersey have awarded over $60,000 in
college scholarships to students for their
safe driving messages.

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