Page 45 - edt_tour_digest
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Destination Marketing and Branding
Figure 1: A 3D in a destination Figure 2: Tourist's Lifecycle Analysis
Distinctive
Thailand is famous for its unique heritage and culture, Air transport infrastructure is one of the strengths of
aromatic cuisine, quiet seas and sand welcoming Thai tourism. The country is in the middle of the
hospitality, Thailand has become a major destination region and serves as a transit hub for many air
for many tourists. From the past 10 years, Thailand has transport routes, making it easy and exciting to visit
seen tremendous growth in its tourism industry, both Thailand There are many types of accommodation in
from tourists on the revenue generated. Thailand, from small boutique hotels to large
international chains of hotels. More than enough
In 2018, Thailand attracted highest number of tourists availability and affordability are among the best in the
in the region with 38.3 million visitors in 2018. The region. In 2015, TripAdvisor rated the quality of hotels
country has an easy visa policy that makes it easier for in Thailand at 4.8 out of a total 5.
tourists to travel. The growth of low-cost carriers and
an open-skies agreement has made intra-ASEAN travel Thailand is famous for its cultural and natural
more accessible, the report noted. As key players such attractions where it has the opportunity to tap into its
as AirAsia increase their offerings, more of the ASEAN unique story and history to give its visitors a greater
population is able to travel due to proximity, simpler impact. Thais are known for their concern, which is
visa processes and similar cultures. another important factor in creating a memorable
travel experience.
With increasing competition, changing tourist
preferences and increasing expectations, it is very
important for Thailand to prepare and improve its Differentiated
capacity and quality to meet global demand. At the
same time, it needs to be improved its tourism assets Thailand's tourism offerings meet internationally
are needed for sustainable growth. The tourism accepted standards and have unique values that
ecosystem comprises several industries, such as differentiate them from other tourist destinations. The
tourism attractions, hotels, restaurants and development of tourism offerings should be done in an
transportation. environmentally friendly and balanced way in terms of
location, time, and travel segment. These elements
Everything is very important in improving Thailand's work to ensure that development will lead to the
competitiveness, support the growth of tourists, and spread of opportunity, income and wealth throughout
enhance the travel experience of tourists. To assess the country.
potential Thailand's tourism industry, it is important to
evaluate this industry throughout the entire Life Cycle,
from a decisive standpoint to visit Thailand for
impressions left after the trip ends.
