Page 46 - edt_tour_digest

Destination Marketing and Branding

Thailand is a leading tourist destination in Tourism Desirable

Culture, Sea Sun Sand tourism, and medical tourism.

Cultural tourism is also a great way to showcase the "Sea, Sun, Sand" is one of the most popular attractions

uniqueness of Thai so as to drive more day spending in in Thailand, where most of the beaches often being a

the cultural area, as well as enhance the night choice of tourist destination while travelling to

experience through lighting, shows and live museums, Thailand. Despite that, Thailand also developing a

such as in Ayutthaya, Lumpoon and Sukhothai. creative tourism industry where tourist can learn while

they are travelling. There are a few of creative activities

Bangkok is one of the leaders in global medical tourism offered in Thailand:

because of the quality and affordability of its medical

services. Chiang Mai and Phuket have also emerged as i)Fabric painting - Sukhothai ceramic traditional

popular destinations for medical tourism. Most of the pattern recreated for visitors to express their memory

well-known services are in large international hospitals about their visit at ban Preedaphirom Sukhothai.

and are concentrated in large cities. ii)Bamboo weaving workshop - Bamboo weaving

workshop and a walk to a bamboo field at Ban Tam

Despite that, Thai people are well known for their Nan.

courtesy while entertaining and dealing with guest. iii)Silk weaving - learn the story of local lives through

Therefore, Thailand often being a choice of destination patterns and design on the weaving silk. Tourist can

among tourist. Thailand government leveraging experience to make e handkerchief at Suntree,

Thainess by developing tourism offerings that are Sukhothai.

organized around Thai uniqueness, culture and iv)Learning Thai performing art - tourist can learn

heritage in order to raise awareness and understanding on Thai performing art: the body language of emotion,

of Thainess among tourists and Thai citizens and to story and grace of Thai posture at Sukhothai College of

nurture appreciation of Thainess and the value of a Dramatic Arts.

good host.

Despite that, one's travel to Thailand might not complete if you they are not experience a Thai massage. Thai

massage is one of the most popular "must try" items when it comes to visiting Thailand. However, the size of

Thailand's health tourism is much smaller than that of medical tourism. While on a global scale, health tourism is

worth about 9 times the medical tourism industry. This is because health tourists tend to stay longer and spend

more time traveling, compared to the average travel sector. In addition, they are looking for offers based on

authentic places that Thailand has a lot to offer.

image courtesy: Crello.com