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CREATE SQUARE VIDEOS
Earlier this year, we spent MORE RESEARCH TIMES to find out what makes
videos successful on social media. We found that square videos outperformed
landscape videos in terms of average engagement, views, and reach,
especially on mobile. And we aren’t the only one to see these results. Here’re a
couple possible reasons: More than 92% of Facebook users use Facebook on
their mobile every day. Video consumption on mobile has increased 233% since
2013, and more than half of video views take place on mobile. Square videos
take up 78% more real estate in the News Feed on mobile than on desktop.
With more and more people viewing videos on mobile, it’ll be great to
experiment with square videos to see if they improve your video
performance. You might even want to consider creating vertical videos
since Facebook is now showing larger previews for vertical videos in News
Feed on mobile.
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