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Videos uploaded onto Facebook natively perform way better
than links to YouTube or similar video platforms. (“Natively”
refers to videos that have been uploaded to a network directly and
played straight in a feed, versus those that are uploaded elsewhere
and shared as links, e.g. YouTube videos.) Quintly analyzed over 6 BUFFER FOR
million Facebook posts in the period of July to December 2016 and VIDEO
found the following:
“The interaction rate for Facebook native videos were on
average 109.67% higher than for YouTube videos”
“Facebook native videos had on average a 477.76% higher share
rate compared to You Tube videos”
Upload Your Videos
With Buffer, you can upload videos directly to your queue and post
them natively on Facebook while still being able to take advantage
Natively (via Buffer!)
of your optimal Buffer schedule.
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