Page 55 - creatingvideos

Catch people’s

attention within the

first 3 seconds

Facebook videos auto-play in order to
captivate users’ attention and convince them

to watch more. As such, your Facebook

video should have a powerful first few
seconds that captivate your audience even

without sound. BuzzFeed has become a Immediate start: BuzzFeed doesn’t waste
time in capturing people’s attention. In
master at this. Here’s how they’ve done it:
general, the first frame is already geared
towards piquing someone’s interest.
Great thumbnails – BuzzFeed uploads

custom thumbnails that do a great job at

capturing people’s attention while they scroll

through their feed.

Tease the video with a short post

update: Sometimes it’s the title of the video

itself (if that is compelling enough). Other
times they tease what the video is about.

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