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Focus on One Key
Point
If you want to make a shareable video, focus According to Jonathan Perelman, former GM
on one easy-to-understand point. This is a tip of Video & VP of Agency Strategy at BuzzFeed,
from popular YouTube creators, Rhett there are five main reasons why people share
Mclaughlin and Link Neal, in a video on
videos:
creating shareable videos.
Can we summarize what this video is all about To be social
in one sentence that is easily understood and
To express how they are feeling about a
also compelling in a way that people will want
particular topic
to share?
To show off, or humble-brag
The point is if you can’t summarize it in one
To prove they were the first ones to find
sentence, then it’s going to take someone something
longer to explain it when they’re trying to share
it. To make friends and colleagues laugh
If your video is easy to understand, viewers
would be more likely to share it as it is easy
for them to explain what’s great about the
video when sharing it.
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