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Give a Preview of the
Video in your Copy
Here’s another way to write your Facebook
video copy: Briefly describe your video using
your copy. Taking the time to watch a video
can be a time commitment. Sometimes, it
can help to provide a little information about
your video in your copy so that people can
quickly decide if it’d be worth their time to
watch your video. Facebook recommends
“pulling out a key quote or moment from
the video as the text component of your
post” in order to set up the expectations of
what will be seen in the video. An
informative copy about the video, coupled
with a relevant thumbnail, can be a great
formula for attracting people’s attention as
they scroll through their News Feed.
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