Page 67 - DBP5043
P. 67

LEVEL OF CREDIT SALES




               Total credit sales are dependent on several factors, including:


               i.        The quality of the product
               ii.       Discount offered
               iii.      Effective promotion
               iv.       Credit policy either tight or loose





               CREDIT POLICY


               In the management of AR, the most important thing is CREDIT
               POLICY. Credit policy is a policy that covers all aspects related to
               the following elements:





               1) Credit


               Long or short period of time granted by the firm to customers to
               settle debt.





               2) Credit Standards:


               Refers to the strength of the financial position of the customer
               before they are eligible to receive a credit offer.





                         a)  Character:
                         Referring to the honesty and trustworthy clients in meeting
                         the obligations that have been made. Through credit sales,

                         the company seems to lend to customers, so customers
                         need to pay within the prescribed time.
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