Page 71 - DBP5043
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CHANGING THE  CREDIT POLICY

               A company will change its credit policy when they meet the following
               goals:



               1) Attracting new customers
               2) Reduce the average collection period
               3) Generate more profit from the increased costs



               An analysis will be performed to see the impact on costs and
               benefits resulting from changes in credit policy. This analysis is known
               as Marginal Analysis.


               This analysis will look at a possible comparison between the
               contribution of additional profits generated from new sales level
               with additional costs due to changes in credit policy.












              When a credit policy is proposed to be changed, procedures
                           or methods for the analysis are as follows:






                            Estimate CHANGES IN PROFIT

                     1

                                Estimate the cost CHANGES IN AR INVESTMENT AND
                                STOCK
                         2


                                Estimate CHANGES IN CASH DISCOUNT
                         3



                            COMPARING THE COST OF ADDITIONAL  BENEFITS
                     4
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