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126    Part 2   •  Planning
                                              making decisions. Why? In many cases, these groups represent the people who will be most
                                              affected by the decisions being made. Because of their expertise, these people are often best
                                              qualified to make decisions that affect them.
                                                  Studies tell us that managers spend a significant portion of their time in meetings.
                                              Undoubtedly, a large portion of that time is involved with defining problems, arriving at solu-
                                              tions to those problems, and determining the means for implementing the solutions. It’s pos-
                                              sible, in fact, for groups to be assigned any of the eight steps in the decision-making process.


                                              What Are the Advantages and Disadvantages of group
                                              Decision Making?
                                              Decisions  can be made  by individuals or by groups—each  approach has  its own set of
                                              strengths and neither is ideal for all situations.


                                              Advantages of Group Decisions          Disadvantages of Group Decisions
                                              •  More complete information. 27       •  Time-consuming—assembling the  group,
                                              •  Diversity of experiences and perspectives   getting decisions made.
                                                brought to the decision process. 28  •  Minority domination can unduly influence
                                              •  More alternatives generated due to great-  final decision because group members are
                                                er quantity and diversity of information,   never perfectly equal—they differ in rank,
                                                especially when group members represent   experience, knowledge about the problem,
                                                different specialties.                 influence on other members, verbal skills,
                                                                                                     30
                                                                                       assertiveness, etc.
                                              •  Increased acceptance of a solution   •  Ambiguous responsibility. Group mem-
                                                by  having people  who will be  affect-  bers share responsibility, BUT who is
                                                ed by a certain solution and who will   actually responsible for final outcome?
                                                                                                                       31
                                                help  implement it participate in the     Individual decision—it’s clear. Group de-
                                                 decision. 29                          cision—it’s not.
                                              •  Increased legitimacy  because the group   •  Pressures to conform. Have you ever been in
                                                decision-making process is consistent   a group where your views didn’t match the
                                                with  democratic  ideals,  and decisions   group’s consensus views and you remained
                                                made by groups may be perceived as more   silent? Maybe others felt the same way and
                                                legitimate than those made by a single   also remained silent. This is what Irving Ja-
                                                person, which can appear autocratic and   nis called groupthink, a form of conformity
                                                arbitrary.                             in which group members withhold deviant,
                                                                                       minority, or unpopular views in order to
                                                                                       give the appearance of agreement. 32



                                                  The Tragedy of Groupthink
                                                  What It Does

                                                  Hinders decision making, possibly jeopardizing the quality of the decision by:
                                                   •  Undermining critical thinking in the group.
                                                   •  Affecting a group’s ability to objectively appraise alternatives.
                                                   •  Deterring individuals from critically appraising unusual, minority, or unpopular
                                                     views.

                                                  How Does It Occur? Here are some things to watch out for:
                                                   •  Group members rationalize resistance to assumptions.
                                                   •  Members directly pressure those who express doubts or question the majority’s
                groupthink                           views and arguments.
                When a group exerts extensive pressure on an   •  Members who have doubts or differing points of view avoid deviating from what
                individual to withhold his or her different views in   appears to be group consensus.
                order to appear to be in agreement
                                                   •  An illusion of unanimity prevails. Full agreement is assumed if no one speaks up.
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