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124    Part 2   •  Planning
                                              a specific direction. The statement that “we promote from within, whenever possible” is an
                nonprogrammed decision
                A unique and nonrecurring decision that requires    example of a policy. In contrast to a rule, a policy establishes parameters for the decision
                a custom-made solution        maker rather than specifically stating what should or should not be done. Policies often
                                              leave interpretation up to the decision maker. It’s in such instances that ethical standards
                                              may come into play.

                                              How Do nonprogrammed Decisions Differ

                                              from Programmed Decisions?
                                              When problems are unstructured, managers must rely on  nonprogrammed decisions in
                                              order to develop unique solutions. Examples of nonprogrammed decisions include deciding
                                              whether to acquire another organization, deciding which global markets offer the most poten-
                                              tial, or deciding whether to sell off an unprofitable division. Such decisions are unique and
                                              nonrecurring. When a manager confronts an unstructured problem, no cut-and-dried solution
                                              is available. A custom-made, nonprogrammed response is required.
                                                  The creation of a new organizational strategy is a nonprogrammed decision. This deci-
                                              sion is different from previous organizational decisions because the issue is new; a differ-
                                              ent set of environmental factors exists, and other conditions have changed. For example,
                                              Amazon’s strategy to “get big fast” helped the company grow tremendously. But this strategy
                                              came at a cost—perennial financial losses. To turn a profit, CEO Jeff Bezos made decisions
                                              regarding how to organize orders, anticipate demand, ship more efficiently, establish foreign
                                              partnerships, and create a marketplace for other sellers to sell their books on Amazon. As a
                                              result, Amazon has moved towards profitability. 25

                                              How Are Problems, Types of Decisions, and organizational Level
                                              Integrated?

                                              Exhibit  4–8 describes the relationship among types of problems, types of decisions,
                                              and level in the organization. Structured problems? Use programmed decision  making.
                                              Unstructured problems? Use nonprogrammed decision making. Lower-level manag-
                                              ers essentially confront familiar and repetitive problems so they most typically rely on
                                                programmed decisions such as standard operating procedures. However, as  managers
                                              move up the organizational hierarchy, the problems they confront are likely to  become
                                              less  structured.  Why? Because lower-level managers handle the routine decisions
                                                themselves and only pass upward decisions that they find unique or difficult. Similarly,
                                              managers pass down routine decisions to their employees so they can spend their time on
                                              more problematic issues.


                                               MANAGERIAL DECISIONS: Real World—Real Advice

                                               •  Few managerial decisions are either fully programmed or fully nonprogrammed.
                                                 Most fall somewhere in between.
                                               •  At the top level, most problems that managers face are unique—that is,
                                                  nonprogrammed.
                                               •  Programmed routines may help even in situations requiring a nonprogrammed
                                                 decision.
                                               •  Top-level managers often create policies, standard operating procedures, and
                                                 rules—that is, programmed decision making—for lower-level managers in order to
                                                 control costs and other variables.
                                               •  Programmed decision making can facilitate organizational efficiency—maybe
                                                 that’s why it’s so popular!
                                               •  Programmed decisions minimize the need for managers to exercise discretion.
                                               •  Discretion—the ability to make sound judgments—costs money because it’s an
                                                 uncommon and valuable quality and managers who have it are paid more.
                                               •  Even in some programmed decisions, individual judgment may be needed.
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