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2     b        Conformity


                                    Adjusting one’s behavior to align with a group’s norms


                            •  We all want to be accepted by groups to which we belong,             35%

                                which makes us susceptible to conformity pressures.

                            •  See the From Past to Present box (p. 330) for more informa-          of participants
                                tion on solomon asch’s classic studies on conformity.          5    in Asch’s study
                                                                                                    would conform to
                                                                                                    group behavior or
                                                                                                    “follow the pack.”








                       3            status systems                                        Kjpargeter/Shutterstock





                                    A prestige grading, position, or rank within a group and an

                                    important factor in understanding behavior


                             •  Human groupings have always had status hierarchies.

                             •  A disparity between what individuals perceive their status to be and what
                                 others perceive it to be is a significant motivator with behavioral

                                 consequences.

                             •  Anything can have status value if others in the group
                                 admire it.

                             •  Group members have no problem placing people

                                 into status categories, and they usually agree
                                 about who’s high, low, and in the middle.

                             •  It’s important for people to believe there’s

                                 congruency (equity between perceived
                                 ranking of an individual and the status

                                 symbols he or she has) in an organization’s
                                                                                                          Vbar/Shutterstock
                                 status system to prevent disruptions to general “this

                                 is what I expect.”     conformity                        status
                                                        Adjusting one’s behavior to align with a group’s norms  A prestige grading, position, or rank within a group
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