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This combination is  found in the Anglo-American   CHAPTER 11   •  Motivating and Rewarding Employees    367
                    countries of the United States, Canada, and Great
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                    Britain.   On  the  other  hand,  these  characteristics
                    are relatively absent in countries such as Chile and
                    Portugal.
                       Equity theory has a relatively strong follow-
                    ing in the United States, which is not surprising
                    given that U.S.–style reward systems are based on
                    the  assumption that workers are highly sensitive to
                    equity in reward allocations. In the United States,
                    equity is meant to closely link pay to performance.
                    However, recent evidence suggests that in collec-
                    tivist cultures, especially in the former socialist
                    countries of Central and Eastern Europe, employees
                    expect rewards to reflect their individual needs as
                                          43
                    well as their performance.  Moreover, consistent
                    with a legacy of communism and centrally planned
                    economies, employees exhibited a greater “entitle-  Jae C. Hong/Associated Press
                    ment” attitude—that is, they expected outcomes to                           Like workers in most cultures, the desire for
                                                                                                interesting work motivates Japan’s Shigeru
                                          44
                    be greater than their inputs.  These findings suggest that U.S.–style pay practices may need   Miyamoto, the creator of many of Nintendo’s
                    to be modified in some countries in order to be perceived as fair by employees.  characters including Mario, shown here. As a
                       Despite these cross-cultural differences in motivation, a number of cross-cultural consis-  video game designer and producer, Miyamoto
                                                                                                has also been motivated to achieve his goal of
                    tencies can be found. For instance, the desire for interesting work seems important to almost   creating unique games that offer fun and joy
                    all workers, regardless of their national culture. In a study of seven countries, employees in   to people of all ages throughout the world.
                    Belgium, Britain, Israel, and the United States ranked “interesting work” number one among
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                    11 work goals. It was ranked either second or third in Japan, the Netherlands, and Germany.
                    Similarly, in a study comparing job-preference outcomes among graduate stu-
                    dents in the United States, Canada, Australia, and Singapore, growth, achieve-
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                    ment, and responsibility were rated the top three and had identical rankings.    A Question of Ethics
                    Both studies suggest some universality to the importance of intrinsic factors
                    identified by Herzberg in his two-factor theory. Another recent study examin-
                    ing workplace motivation trends in Japan also seems to indicate that Herzberg’s   A scary thing is happening. Workers facing
                    model is applicable to Japanese employees. 47                         extraordinary  work demands  are turning to
                                                                                        ADHD  (attention  deficit  hyperactivity  disorder)
                    How Can Managers Motivate Unique Groups of Workers?                 drugs  to boost their  energy. These pills  are
                                                                                        amphetamine-based stimulants that give users
                    Motivating employees has never been easy! Employees come into organizations   a boost of energy. Although some students may
                    with different needs, personalities, skills, abilities, interests, and aptitudes. They   use these when studying for exams or putting
                    have different expectations of their employers and different views of what they   the final touches on a research paper/presenta-
                    think their employer has a right to expect of them. And they vary widely in what   tion, experts now say that stimulant abuse is
                    they want from their jobs. For instance, some employees get more satisfaction
                    out of their personal interests and pursuits and only want a weekly paycheck—  moving into the workplace. Many young work-
                    nothing more. They’re not interested in making their work more challenging or   ers using the drugs to increase their productivity
                    interesting or in “winning” performance contests. Others derive a great deal of   say that “these drugs are used not to get high,
                    satisfaction in their jobs and are motivated to exert high levels of effort. Given   but hired.” Such seemingly harmless abuse can
                    these differences, how can managers do an effective job of motivating the unique   lead to serious consequences. 48
                    groups of employees found in today’s workforce? One thing is to understand
                    the motivational requirements of these groups including (1) diverse employees,   If your professor has assigned this, go to the
                    (2) professionals, and (3) contingent workers.                        Assignments section of  mymanagementlab
                                                                                        .com to complete these discussion questions.
                    (1) Motivating a Diverse Workforce.  To maximize motivation among         Talk  About It 3:  What do you think?
                    today’s workforce, managers need to think in terms of flexibility. For instance,   Is this a problem of/for employee motivation?
                    studies tell us that men place more importance on having autonomy in their jobs   Explain.
                    than do women. In contrast, the opportunity to learn, convenient and flexible
                                                                                             Talk About It 4: Why is this a potential
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                    work hours, and good interpersonal relations are more important to women.    ethical issue? How might managers address this?
                    Having the opportunity to be independent and to be exposed to different experi-
                    ences is important to Gen Y employees, whereas older workers may be more
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