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CHAPTER 11   •  Motivating and Rewarding Employees    371
                    things as individual productivity, team or work group productivity, departmental productiv-
                    ity, or the overall organization’s profit performance.
                       Pay-for-performance is probably most compatible with expectancy theory. Individuals
                    should perceive a strong relationship between their performance and the rewards they receive
                    for motivation to be maximized. If rewards are allocated only on nonperformance factors—
                    such as seniority, job title, or across-the-board pay raises—then employees are likely to re-
                    duce their efforts. From a motivation perspective, making some or all of an employee’s pay
                    conditional on some performance measure focuses his or her attention and effort toward that
                    measure, then reinforces the continuation of the effort with a reward. If the employee, team,
                    or organization’s performance declines, so does the reward. Thus, there’s an incentive to keep
                    efforts and motivation strong.
                       Pay-for-performance programs are popular. Some 80 percent of large U.S. companies
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                    have some form of variable pay plan.  These types of pay plans have also been tried in other
                    countries such as Canada and Japan. About 30 percent of Canadian companies and 22 percent
                    of Japanese companies have company-wide pay-for-performance plans. 69
                       Do  pay-for-performance  programs  work?  For  the  most  part,  studies  seem  to  indicate
                    that they do. For instance, one study found that companies that used pay-for-performance
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                    programs performed better financially than those that did not.  Another study showed that
                    pay-for-performance programs with outcome-based incentives had a “positive impact on
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                    sales, customer satisfaction, and profits.”  If an organization uses work teams, managers
                    should consider group-based performance incentives that will reinforce team effort and com-
                    mitment. But whether these programs are individual based or team based, managers need to
                    ensure that they’re specific about the relationship between an individual’s pay and his or her
                    expected level of appropriate performance. Employees must clearly understand exactly how
                    performance—theirs and the organization’s—translates into dollars on their paychecks. 72


                    a final note  on eMPloyee reWarDs PrograMs.  During times of economic
                    and financial uncertainty, managers’ abilities to recognize and reward employees are often
                      severely constrained. It’s hard to keep employees productive during challenging times,
                    even though it’s especially critical. It’s not surprising, then, that employees feel less con-
                    nected to their work. In fact, a recent study by the Corporate Executive Board found that
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                    declining employee engagement has decreased overall productivity by 3 to 5 percent.  But
                    there are actions managers can take to maintain and maybe even increase employees’ moti-
                    vation levels. One is to clarify each person’s role in the organization. Show them how their
                    efforts are contributing to improving the company’s overall situation. It’s also important to
                    keep communication lines open and use two-way exchanges between top-level managers
                    and employees to soothe fears and concerns. The key with taking any actions is continu-
                    ing to show workers that the company cares about them. As we said at the beginning of
                    the chapter, the value in companies comes from employees who are motivated to be there.
                    Managers have to give employees a reason to want to be there.

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