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374    Part 4   •  Leading
                Skill Basics                                          needs are dominant and unsatisfied, then choosing  rewards that
                                                                      will help satisfy those needs.
                Attempting to motivate others is a complex task. Unfortunately,
                no universal motivators are available that are guaranteed to   •   Link  rewards  to  performance.  The  rewards  you  choose
                work on anyone, anywhere. That said, we do know a lot about   should be allocated so as to be contingent on performance.
                what works and doesn’t work in terms of motivating others.   Importantly, the person you’re trying to motivate must
                The following suggestions summarize the essence of what we     perceive a clear linkage. Regardless of how closely rewards
                know is likely to be effective. 74                        are actually correlated to performance criteria, it’s percep-
                                                                          tion that counts. If individuals perceive this relationship to
                •   Recognize individual differences. People have different
                    needs. Don’t treat them all alike. Moreover, spend the time   be low, motivation and performance will suffer.
                    necessary to understand what’s important to each person.   •   Maintain equity. Rewards should be perceived by people
                    This will allow you to individualize goals, level of involve-  in the organization as equating with the inputs they bring
                    ment, and rewards to align with individual needs.     to their job. At a simplistic level, it means that experience,
                •   Use goals and feedback. People prefer to have goals. If   skills, abilities, effort, and other obvious inputs should
                    you’re in a position to assign or participate in setting goals     explain differences in performance and, hence, pay, job
                    for others, help them to set hard and specific goals. These     assignments, and other obvious rewards.
                    are most likely to motivate. In addition, individuals are
                    most likely to be motivated when they get feedback on how   Practicing the Skill
                    well they are faring in the pursuit of their goals.
                                                                      Read through this scenario and follow the directions at the end
                •   Allow people to participate in decisions that affect them. If   of it:
                    you are in a position to influence the level of participation,
                    actively seek input from the person you seek to motivate.   Sean’s  first  job  out  of  college  is  as  a  supervisor  for  Lyle’s
                    Employees are especially likely to respond positively when   Catering Services. One of Lyle’s main businesses is managing
                    allowed to participate in setting work goals, choosing their   the food service operations at colleges and hospitals.
                    benefit packages, solving productivity and quality prob-  Sean has been given responsibility for the cafeteria at
                    lems, and the like.                               St. Paul College. He has a staff of approximately 12 full-time
                                                                      and 15 part-time workers. The cafeteria is open 7 days a week,
                •   Link rewards to unsatisfied needs. Recommendations #2   from 6:30 a.m. until 8 p.m.
                    and #3 apply most directly to managers or team leaders   Sean  has  been  in  the  job eight months  and  has  become
                    trying to motivate their employees or team members. Ef-  frustrated by the high employee turnover. Just since he’s been
                    fectively linking rewards to unsatisfied needs is a more   on the job, three full-time and six part-time people have quit.
                    generalizable action: It applies to motivating colleagues,   Sean went back and looked at the personnel records for the past
                    friends,  spouses,  customers—as well  as  employees  and   five years and this pattern has been a constant. He’s frustrated
                    team members. It builds on recommendation #1 and indi-  by the cost and time involved in continually hiring and training
                    vidual differences.
                                                                      new people. He’s decided he needs to do something.
                Depending on your position in an organization and your re-  Sean has begun informally talking to employees. None
                sources, the rewards you control will vary. For example, senior-  seem particularly enthusiastic about  their jobs. Even some
                level executives typically can control pay increases, bonuses,   of the “old timers”—who’ve worked in the cafeteria for six
                promotion decisions, job assignments, and training decisions.   years or more—have little enthusiasm for their work. In fact,
                They also can usually control job design such as  allowing   the part-timers seem more motivated than the full-timers even
                employees more freedom and control over their work, improv-  though the average part-timer makes only $11.50 an hour
                ing working conditions, increasing social interactions in the     versus the full-timers’ $15.00.
                workplace, or modifying the workload. But everyone can offer   The class should form into small groups. Assume you are
                others rewards  such as recognition or providing sympathetic   Sean. How can you improve the staff’s motivation and reduce
                and sensitive help with problems. The key is identifying what   the turnover rate?
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