Page 475 - Fundamentals of Management Myths Debunked (2017)_Flat

organization produces is done. This chapter focuses on how

EvEry

something, whether it’s organizations do operations manage-

a good or a service. Some, like Starbucks, ment. We also look at the important role

produce both a good and a service. that managers play in managing those

Technology has changed how production operations. •

Learning Outcomes

15-1 Define operations management and explain its role. p. 475

15-2 Define the nature and purpose of value chain management. p. 478

15-3 Describe how value chain management is done. p. 481

15-4 Discuss contemporary issues in managing operations. p. 486

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