Page 266 - New Agent Binder

60 Day Success Plan
5. For Sale By Owners
 Access Marketing REsource and print the “20 Steps to Selling Your Home”
booklet and utilize in contacting For Sale By Owner sellers.
 Make five face-to-face visits with For Sale By Owners in your market.
 Create a For Sale By Owner group in Lead REsource CRM.
 Create and activate the “BHHS Seller Prospect Campaign – Get top dollar” Action
Plan and assign to your FSBO group.
 Schedule a follow up activity for the next week in the CRM Calendar.

6. Securing a Unit of Business:
 Make a minimum of one showing appointment with a qualified buyer.
 Schedule at least one listing appointment.
 Write an accepted offer on a property and / or secure a listing.
7. Territory Management (Geographical Farming) and Niche Market
e. Review plan for contacting and working your geographical farm and target market.
f. Implement at least one contact activity for both areas of business.

8. Lead REsource:
 Continue to add new contacts to your Lead REsource CRM and include
them in your SOI group (and other appropriate Buyer or Seller groups).
 Enter results of activities and conversations in Notes. (Contacts > Summary tab)
 Send a Quick Email to all new prospects thanking them for their time.
 Review the “History” tab on selected contacts. Assess and schedule appropriate
follow up tasks and activities in Lead REsource CRM Calendar.
9. Homeselling Presentation:
 Practice presenting your customized Homeselling Presentation with another agent,
friend or family member and ask for honest feedback. Review with your
accountability coach and make recommended changes.

10. Buyer Match:
 Enter new buyer lead information in Buyer Match and review matching properties.
Contact buyers on any new matches you would like to show and schedule
showings.
11. Prepare for Open House (s) for week eight:
 Select and schedule open house(s).
 Submit Open House ad and create all marketing promotion.
 Discuss Open House event plan with manager.
 Conduct an Ask 25 door-knocking activity and invite at least 25 neighbors to your
open house.
 Marketing REsource > create eCard and Invite everyone in your database.
 Marketing REsource > Videolicious: Create a video with community news/market
stats/neighborhood happenings and share on Social Media and to your database.
 Add contacts from “Ask 25 activities to Lead REsource CRM groups.
 Schedule “follow up” activity in Lead REsource as task and add to calendar.

12. Schedule and preview three company listings in areas you work. Prepare a CMA for each.

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