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3. STRENGTHENING ECOSYSTEM
The ecosystem should be at the heart of your corporate strategy. The online retail giant should try to
connect its growing product and service offerings and achieve synergy across operations. The ecosystem
benefits the e-commerce giant in two ways. First, it reduces operating costs by achieving scale and
creating operational synergies. Second, a successful ecosystem makes it easy for customers buying from
the company to use other products and services offered by the company.
The company ecosystem should consist of marketers, writers, reviewers, publishers, app developers,
information market commentators, analysts, journalists, and feature writers who learn about opportunities
on the Amazon platform. Your company’s top management should strive to extract maximum benefit from
each component of the company's ecosystem, as well as to strengthen the relationship between the
components.
Therefore, given the aggressive expansion of the range of products and services within the company
ecosystem, it would not be correct to classify its business operations into a single industry.
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