Page 16 - Inquisitive Employee Engagement Guide v22

Great

Content

STORIES STYLE INFORMATION

q Focus on cultivating and sharing q Reading attention span is 8 seconds - q The navigation and curation
creative well delivered, compelling you need to GRAB ATTENTION, use role is key to reduce overwhelm
stories where you tell and show to lots of visuals and keep bloat to the and deliver information in bite
engage. People remember stories minimum. sized chunks – establish
way more than facts so frame a groundrules and train people on
message as a story – including data q Go for clarity with a simple, authentic how to curate, synthesise and
findings. and brand led tone. Making sure you sense make.
differentiate between facts and points
q Focus on delivering these of view.
stories well on a few mediums q See your digital space as an
tailored to your audience. Know q Writing style – get clear on your enabler to facilitate better
each of your ideal audiences and intent. Structure and outline your working practices - by making it
write the narrative just for them. content. Use headlines, keep the easy to signpost, access and share
language informal, be more succinct, all useful information quickly.
q Take the opportunity to create a and encourage dialogue through
simple intellectual and emotional thought provokingquestions. q Look out for blockages that
connection to the business WHY. prevent or reduce the flow of
q Get Visual – the instagramification of information – fix them quickly.
q Use a storytelling platform to provide your communication – pictures and
content employees look forward to some words. q Aim for quality over quantity of
receiving rather then a deluge of information. Long form content is
newsletters, memos and PowerPoint q Establish and explain your brand still essential – it just needs to be
decks. and content style with templates written well.
and guidelines. Then invest in skills
q Think Mobile. Very Visual. training to use them well. q Keep asking who and how
Descriptive Words. High Quality.
does this help in the business?

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