Page 21 - MINI CHATBOOK 2 Power Story Signal

A. INTRODUCTION – SIGNAL AND PERSONAL BRAND

THE QUESTION → BREAKTHROUGH → WHAT IT IS → WHY IT MATTERS

The Question
How do I best prepare for the future - by building my personal brand?
THE REAL QUESTION
What if I feel invisible - like no one really sees what I bring? And deeper still… what if I
show up and I’m still not enough?

THE BREAKTHROUGH

Most of us confuse brand with polish. A profile, a photo, a headline. But brand in this new era
isn’t what you post. It’s what people pick up.

Truth Line: You may think your brand is the words you write on LinkedIn - but your brand
already exists in the stories others tell about you. Which means the work isn’t creating an
image - it’s shaping the signal those stories carry forward.

Your signal is what travels when you’re not in the room. It’s the story + credibility + visibility
bundled into a frequency others can actually receive. Without it, people fill in the blanks. Or
worse - they forget you.
This is how you move:

 From invisible → to recognised.
 From vague → to owning your voice.
 From waiting to be picked → to leading the narrative and picking yourself.

You stop questioning your worth and start showing up as someone who’s already enough. That
shift isn’t just internal - it changes how others respond to you too.
WHAT IT IS

When everything around you is shifting - the jobs, the tools, the rules - it’s easy to start
questioning your value. The term personal brand might sound glossy, but what it really means is
this:

Getting comfortable with your story, finding your voice
and building the courage to show up before you feel fully ready.

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