Page 22 - MINI CHATBOOK 2 Power Story Signal

This isn’t about ego. It’s about ownership. About being intentional with how you are seen. You
don’t need to perform or get permission. You need to be real and show up in a way the world can
recognise, remember and respect.

SIGNAL is your story in motion - what people experience when you’re not in the room. It’s how
you translate your clarity (from POWER + STORY) into visibility that resonates.
Story without Signal = unheard.

Signal without Story = hollow.
Signal + Story together = traction.
This isn’t about logos or slogans. It’s about showing up with identity, values and voice in a form
others can recognise and trust. A signal is personal brand with its ‘soul’ back in - not surface
polish - but a presence people can feel and respond to.

WHY IT MATTERS
The old game was attention. Look at me. Click my post. Notice my CV.
The new game is ATTENTION + TRUST + BELONGING.

Truth Line: You may assume being noticed is enough. But attention fades fast. Trust
compounds. Belonging transforms. Which means your signal isn’t about being louder
- it’s about being real, consistent, and trusted.
Visibility isn’t vanity. It’s a form of service. When you show up with clarity, you help others know
how to work with you, trust you and value you.

Your story (Prompt 7) is the bridge between your past and your future. Your signal is how you walk
across it - with visibility, voice and traction.

This is where you start saying ‘Hello World’ - not just in words, but in how you show up, where you
show up and what people remember after.

The SIGNAL Model

This is what your personal brand actually
means. It’s not a title. It’s not a tagline. It’s the
visible story you’re telling - in how you show
up, what you say and what others feel.

Your Brand Signal is made up of 18 real-world
ingredients. Each one helps people
understand who you are, what you stand for
and what you bring. Then there is your OS
system above.

Now let’s decode it – to help you answer your
Human Prompts with a little more knowledge.

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