Page 36 - Get More Business 2022 v1

pitch

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Depth of conviction counts more than height of logic,
and enthusiasm is worth more than knowledge
David Peebles
First things first
How long have you got? In person or online. If competing - where are you in the schedule?
Who will be there? What are the most important messages in your proposal that differentiate
you? Who are your team and how can you play to their strengths? How can you make it
exciting and compelling? How can you use technology as an enabler?

MUSTS TIME with the TEAM, TIME to be CREATIVE,
TIME to REFLECT and TIME to REHEARSE
Begin Hook to grab attention and tell them what you are going to tell them

PERSONAL SKILLS SET
Middle Tell them the important bits – only 3 to 7 main points

End Tell them what you told them and why they need to work with you

1. Good presenting is about entertaining as well as There are 8 stages to carry out when
conveying information. People retain more if they are designing a presentation.
enjoying themselves and feeling relaxed. 1. Determine your customer brief,
2. You have 30 seconds in which to make a positive impact objective, and problem statement.
PITCH
and good opening impression, so make sure you have a 2. Creatively brainstorm with others
good, strong, solid introduction, and rehearse it. 3. Outline, plan and structure the
3. Try to build your own credibility and create a safe content
comfortable environment for your audience. 4. Research, prepare and design
4. The average attention span of a a listener is only 6-8 your material for pre, during and
minutes, so intersperse your material with ‘spice’ and a post presentation
variety of stimuli, media and movement to maintain 5. Rehearse, rehearse and rehearse
maximum interest. 6. Check the technology
5. Remember to be real, show you want the business 7. The presentation
through the energy you put into the presentation, relax 8. Review and learn
into it and enjoy yourself!