Page 38 - Get More Business 2022 v1

ideas

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1. Go looking for them — they are
the key to differentiation.
2. Get outside your comfort zone
and challenge yourself.
Problems cannot be solved by 3. What’s new – keep up to date.
thinking within the framework in 4. Aim for quantity of ideas
which they were created initially not quality.
Albert Einstein 5. Incubate—once found give
them time and space to
Take a fresh look at what you do. We can all
generate new ideas. Creativity is about blossom.
searching for new patterns within our 6. Conversations are key — keep
existing world. Take the time to pull a team bouncing ideas off others.
GET MORE BUSINESS
together to discover new ways to help your 7. Involve the team.
customers and differentiate your business. 8. Ask your clients for their ideas.
9. Embrace storytelling, visuals
and metaphors to bring ideas to
A FEW CREATIVITY TOOLS life.
Ø Stanford d.School Design Thinking 10. Learn about different creativity
Ø Brain or question storming techniques and use them.
Ø Gamestorming 11. Keep an ideas book to jot down
Ø Mind mapping your thoughts for new ways to
IDEAS
Ø Edward De Bono - 6 Thinking Hats do things.
Ø Creative Whack Pack 12. Have fun coming up with ideas

JUST IMAGINE – WHAT IF:
you are the customer you are the competition you are your product
you are the obstacle you are the opportunity you are success you are
time you are profit you are a gift ……….. Just keep looking through
different lenses for the difference that makes the difference!