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11. Imagining and delivering the ‘new’
1. Creating competitive advantage and ‘unusual’ and ‘valuable’.
and being vital.
12. Nurturing curious ‘discovery’
2. Understanding and meeting the mindsets and that culture that
real needs of people. creates and ships. GET MORE BUSINESS
3. Purposeful customer centric 13. Building a design thinking culture
creativity that is engaging, playful for innovation and delivering on
and fun. great ideas.
4. Contributing to the bigger ‘why’ in 14. Championing creative confidence
your business. as a leader of something important.
5. Tuned in and turned on talented 15. Managing your performance well
teams who are passionate about and optimizing your work^life
their customers.
16. Continuously learning, unlearning
6. Harnessing the best, most cost and upskilling to up your game.
effective, efficient way of running
and growing a business. 17. Embracing diversity, inclusion and FRESH THINKING
equality with bold coexistence.
7. Creating new assets.
18. Adaptability, agility and resilience.
8. Shipping more new stuff.
19. New environments, new ways, new
9. Adding value and having an impact. opportunities and new solutions.
10. Finding an easier and better way to 20. Future fresh – embracing
do it. megatrends!
