Page 41 - Get More Business 2022 v1

referrals 41

AND TESTIMONIALS

ASK FOR THEM

1. People like to help others – you are GET MORE BUSINESS
doing a great job so ask for referrals. What are you looking for?
2. Make it easy for your customers to 1 Page description
promote you. Target Market
3. Explain how you market yourself, your
brand values, where you can add value Ideal Client Description
and give them the tools needed. Niche or Sector or Name
4. Get clear on what you are asking for Specific Opportunities
and be specific on what you are offering.
5. Identify your ideal customers
characteristics and create personas for What are you offering?
them - so that you can help referees 1 Page description
easily identify them for you. How you can add value
6. Ask them for their ideas on who would REFERRALS
be a good fit for your services. Information pack to email
7. Help your referees talk about what you
do - give them specific guidance, Testimonials
information and support to tell your
story. 1 Page description
8. Say and show thanks for their support What do you want it for?
whatever the outcome. Reciprocate when How it will be used?
you can.
9. Keep them updated on how you get on. Is it ok to attribute them?
10. Make it a habit to give referrals too!