Page 9 - Get More Business 2022 v1

get going! 9

The Plan - where, who, what, why, how and when
4 Time to think clearly on what you want to achieve and where you want GET MORE BUSINESS

to focus.
Where: your target market and niche, future trends and opportunities.
Who: your ideal clients, their role, your ideal partners, your mastermind
group.
What: How your products or services meet your clients needs and what
differentiates you.
Why: Choose you, your USPs, the benefits, how you add value.
How: your customers can engage with you and the best/ most
compelling ways to build that brand.
When: the situations when customers look for your service.

5 Action
A disciplined, focused and consistent approach – working the plan –
taking small steps and staying in line - supported by the systems to
connect, learn, build and follow up to get more business. GET STARTED
Brand Building: personal and business attributes, expertise, skills and
knowledge, collateral, testimonials, case studies.
Networking: connecting with people, giving and following through on
your commitments.
Opportunity identification: through clients, referrals, partners, marketing
and business intelligence.
Do Amazing Work: great work that you are proud of and willing to put
your signature on, build relationships and add value.
Learn: Take the learning, get the feedback, reflect, improve what you
do, seek the difference that makes the difference, lead and adapt to
gain competitive advantage.