Page 13 - Get More Business 2022 v1

impact 13

It takes under 30 seconds to
create an impact – so make

sure it is the right one

Your image and how you use it is central to others perception of your abilities, skills and
potential. It is amazing how quickly you make an impression on others. People are judging us GET MORE BUSINESS
the whole time and making decisions on whether they buy you or do not buy you. This
includes the way you dress, communicate and present yourself. Life is less formal and people
are more accepting of differences but they still make judgements based upon the culture you
work within.

But impact is much more than that - It is about your energy – what you bring to and what
you give out to the world.

You need to pay attention to your image and impact because:
1. In a service economy, people buy you.
2. To develop your career, you will need to sell yourself to others.

3. While adapting to the environment you work in, you need to stay true to IMPACT
yourself and know how to do this.
4. There is a clear relationship between impact and self-confidence — each
feeds off the other.
5. Confidence is contagious – but so is lack of confidence!

6. You can create a positive energized atmosphere to work within through the
impact you choose to make.

Projecting the right image can mean the difference between success and failure. People want
to find someone they trust, and they like. This is not about being an extrovert or introvert –
that just determines how you bring yourself into a space. This is not about pretending or fake
influencers – it is about being real, authentic, true to you and congruent with your values.